International Tourism Fair Kicks Off in Cuba

Like every year, tour operators, travel agents, airline representatives and the trade press, gather to learn about the natural, cultural and historical features of Cuba
2012-05-08 | 21:37:31 EST
Cuba Tourism Fair started.Cuba Tourism Fair started. Photo: InternetZoom

HAVANA, Cuba, may 8 (acn)   The beautiful white sands of Cayo Santa Maria, on the north coast of central Cuba, are the venue from Tuesday through Friday, of the traditional International Tourism Fair, FITCUBA 2012.

Like every year, tour operators, travel agents, airline representatives and the trade press, gather to learn about the natural, cultural and historical features of Cuba, whose economy has significant support in the so-called entertainment industry. 

FITCUBA 2012, focused on family tourism this time, a modality with great potential in the country, is dedicated to Argentina, currently the largest Latin American tourist emitting market to Cuba. 

With an ever increasing presence in the last five years, about 70 000 Argentine arrived in Cuban hotels and beaches in the previous year and that figure is expected to reach to 100 000. 

Cuba has become a popular destination in the South Americancountry, where the proposal is non-existent sun and sand like that in the Santa Maria, La Bruja and Ensenachos Keys, that are connected to the main island by a causeway just over 48 kilometers long.

According reported the National Bureau of Statistics and Information (ONE), the country registered at the close of the first quarter a 5.3 percent growth in tourist arrivals, which totalled more than 952 000. 

That figure means little more than 48,000 visitors over the same period in 2011, particularly in March and achieved a sustained increase compared with January and February this year and same month in the last three years, with the arrival on the island of nearly 350 000 visitors, according to the same ONE report. 

Experts assured that a fact that contributed to the fulfilling these indicators was the recent visit to Cuba of Pope Benedict XVI, who is always accompanied by a considerable number of parishioners.

To confirm these numbers, the Ministry of Tourism (Mintur) reported in the first week of April the arrival to Cuba of a million foreign tourists, five days ahead of schedule. 

Canada remains the largest tourist emitting market to the island, followed by Argentina, France, Italy, England, Germany and Russia, in turn followed by Spain, Mexico and Chile, locations that may vary due to the economic crisis in the Eurozone. 

By now, the plan is to receive almost three million vacationers which seem something tangible despite the international crisis that strikes with a vengeance on the tourist market. Therefore, Mintur is launching an active promotion campaign named Authentic Cuba and presented in several Latin American countries and Europe.

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